This week, fashion planned ahead. Following Fall/Winter 2023 fashion month, brands were already eyeing their next runways. Among them,
Meanwhile, in a crossover of high fashion and sportswear,
Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on industry trends.
adidas and Gucci join forces for an SS23 apparel and footwear collection
adidas and Gucci teamed up once again, this time for a comprehensive Spring/Summer 2023 apparel and footwear collection.
Within the collection, the duo offers nylon quarter zips in bold hues with co-branded hits and matching shorts, as well as monogram-covered tracksuits. There’s also a matching blue velvet jacket and pants set, a selection of t-shirts from two brands and accessories with lots of prints.
Additionally, the line includes 11 new shoe styles, including four iterations of the adidas Gazelle in grey, black, blue and green colourways. Gucci’s signature monogram pattern takes on the adidas ZX 8000 in several versions, one of which calls out the silhouette’s classic “Aqua” colourway. Lastly, the shoe line features a trio of semi-chunky slides that appear in black/white, brown, and translucent designs.
The collaboration will begin rolling out in the coming weeks. See the full collection here.
Dior heads to Mumbai’s ‘Gateway of India’ landmark for its pre-fall show
Rudhransh Sharma/Sopa Images/Lightrocket/Getty Images
Dior will present its Pre-Fall 2023 collection next to the Gateway of India landmark in Mumbai, India on March 30. The event will mark the first time that a major European fashion house has organized an independent show in the country.
Creative director Maria Grazia Chiuri shared the news on her personal account, noting that she has worked with Mumbai’s Chanakya Atelier for over 20 years and has developed strong relationships with founders Nehal and Karishma. The upcoming show will seek to champion India’s rich history and highlight the country’s role in fashion.
“It was through this relationship with Chanakya that I was able to learn a lot about artisan embroidery techniques, which are still found in each and every region of India, and Chanakya Atelier’s unique ability to bring them into dialogue with the industry. of fashion. Chiuri wrote.
“I personally wanted to celebrate and showcase the incredible knowledge India brings to the international fashion world in the field of embroidery, the mastery of the artisans who continue to work in this craft, and the Chanakya founders’ commitment to preserving the history and Indian culture. , portrayed by each embroidery technique,” she added.
Fendi announced that its Spring 2024 menswear show will take place during Pitti Uomo in Tuscany.
fendi
Fendi will present its Men’s Spring 2024 collection in a special fashion show during Pitti Uomo. Late in the evening of June 15, the Italian fashion house will debut the line at its recently opened Fendi factory in Capannuccia, a rural Tuscan town located just a 30-minute drive from Florence.
“We are proud to open the Fendi Factory to our customers and press, bringing it to life from the next menswear show in June during Pitti Uomo,” said Serge Brunschwig, Fendi’s Chairman and CEO, in a statement. “It is a special place for our artisans and the local community, as it represents the legacy and creativity of Fendi, fostering the valuable craft skills of its artisans and preserving Made in Italy.”
Silvia Venturini Fendi, the brand’s artistic director of menswear and accessories, added: “I am delighted that the next men’s show will take place in such a special place for me, the beating heart of Fendi, a symbolic place of creation, where development, innovation, craft training and production come together under one roof. It will be a unique occasion to see how our products come to life exactly where our artisans make them, allowing them to be the center of attention that day.”
Aaron Taylor-Johnson spearheaded Calvin Klein’s SS23 campaign
Mert and Marcus/Calvin Klein
Following the debut of Michael B. Jordan’s Calvin Klein Spring/Summer 2023 campaign, the iconic American fashion label is showcasing this season’s designs at none other than Aaron Taylor-Johnson.
In a statement, Taylor-Johnson said: “I was absolutely honored and flattered to have been invited to be a part of Calvin Klein Men’s Underwear. I felt incredibly safe in Mert’s hands. [Alas] and marcus [Piggott]who I think are equally iconic photographers.”
See the full campaign here.
Son Heung-min and Georgia May Jagger star in Daniel Lee’s new Burberry campaign
Tyrone Lebon/Burberry
Fresh off his debut at the helm of Burberry, creative director Daniel Lee has launched a new campaign starring Georgia May Jagger and Tottenham Hotspur signed footballer Son Heung-min.
Photographed by Tyrone Lebon, the two faces appear in iconic silhouettes, including Burberry trench coats and a signature Burberry Check shirt. In what the brand calls “Burberry Creative Expression by Daniel Lee,” two additional images feature a corgi and iconic roses.
In line with the designer’s rebranding, the campaign features Burberry’s newly redesigned logo and Equestrian Knight design on every image. See the full campaign here.
KAWS became an advisor to the parent company of HUMAN MADE
Dimitrios Kambouris/Getty Images
On Instagram, NIGO announced that KAWS will become the official advisor of Otsumo Co., Ltd. Otsumo, the parent company of HUMAN MADE. The conglomerate houses a wide catalog of lifestyle-oriented businesses, with the goal of “making life on Earth more interesting… from the street.”
In a statement about the appointment, KAWS said: “NIGO and the street culture of Tokyo are the source of my design inspiration. Throughout the series of my collaborations with HUMAN MADE, Otsumo’s vision of ‘making life on Earth more interesting… from the street’ has always resonated with me, and I am excited to join the team as an advisor. to help bring more ideas to life.”
“It’s been about 30 years since I met KAWS, and since then we’ve collaborated on various projects together, and I feel very comfortable having him as an advisor for Otsumo’s future. We both come from the streets and continue to watch each other grow professionally and personally, and I look forward to seeing our unique new ideas realized through Otsumo. Thanks for joining us, KAWS!” added NIGO.